ISLAMABAD — In a bid to bolster youth development and maximize Pakistan’s tourism potential, Chairman of the Prime Minister’s Youth Programme, Rana Mashhood Ahmad Khan, met with Sardar Yasir Ilyas Khan, Prime Minister’s National Coordinator on Tourism, to formulate a collaborative strategy focusing on youth empowerment and sustainable tourism.

The bilateral discussions focused on leveraging the country’s youth dividend to promote entrepreneurship, vocational skill development, and innovative business ventures across Pakistan’s expanding tourism landscape.

Key Areas of Collaboration

During the meeting, both leaders emphasized the importance of creating economic opportunities for the nation’s youth while highlighting Pakistan as a global destination for cultural heritage, eco-tourism, and innovation.

The primary objectives outlined in the discussion include:

• Youth Entrepreneurship: Establishing pathways for young entrepreneurs to launch hospitality, travel, and cultural ventures.
• Skill Development: Offering specialized training and vocational programs tailored to modern tourism and service industry requirements.
• Sustainable Tourism: Promoting environmentally conscious tourism models that engage local communities and youth networks.
• Cultural & Destination Promotion: Harnessing digital platforms and youth-led initiatives to showcase Pakistan’s rich cultural heritage internationally.

Shared Commitment to Sustainable Growth

Both officials underscored that integrating youth-focused initiatives with tourism policy is vital for long-term economic self-reliance. By equipping young Pakistanis with skills relevant to hospitality and tourism management, the government aims to generate employment, drive local economies, and elevate Pakistan’s position as a premier travel destination.